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Instagram Changes their Algorithm and What That Means for your Business

Instagram[1]Algorithms, algorithms, algorithms. Word on the street is that Instagram is shifting its content feed to ensure viewers see the content they’re really interested in. Other social media networks have made this switch; namely Facebook back in 2009 and last month Twitter changed its timeline to show tweets out of order instead of the reverse chronological (newest tweets on top). It seems now Instagram has ventured into this area.

Testing this new algorithm means instead of seeing posts in reverse chronological order, Instagram will place priority on the photos and videos it thinks you most want to view from the people you follow at the top of your feed. It doesn’t matter what time the post was originally shared. For entrepreneurs and small businesses currently leveraging social media to showcase their products and services, news of an algorithm change should not come as a shock. Instagram currently has more than 400 million users and is available to download on iOS, Android, and Windows.

So, what does this move by Instagram mean for you, your business and your brand and how do you prepare for these changes? I’m glad you asked.

  1. Analyze your best and worst performing content. Check out Union Metrics free Instagram tool and determine your most popular post, best performing hashtags, and your top fans.

  1. Create branded social media templates so that when people are scrolling through their timelines your post automatically catches the eye.

  1. Create engaging content with every picture or video post and be sure to use a CTA  (call to action)—ask your followers to tag their friends, repost your post, and to double tap to show some love.

  1. Pay to Play – It might be time to fork over the cash to get right in front of your target audience with Instagram ads. You can choose from a variety of advertisement types including video and carousel ads.

The bottom line for small business owners and entrepreneurs is to get not only creative but also become more meaningful with the types of content you’re sharing. Being overtly sales-y isn’t going to cut it anymore. The content you share via social media should be relatable, engaging, and less obtrusive than ever before.

Black Enterprise

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Kanye West To Fix “Wolves” Tonight With Drake, Still Making Changes To Life of Pablo

Kanye West is still making changes to his new album The Life of Pablo. The G.O.O.D. Music emcee just announced on Twitter that he will be fixing the single “Wolves” […]

The post Kanye West To Fix “Wolves” Tonight With Drake, Still Making Changes To Life of Pablo appeared first on Urban Islandz.

Urban Islandz

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Gully Bop changes manager again

gully-bop-ft-m-gee-delilah-shaun-660x330[1]Deejay, Gully Bop and his manager, Karl Durrant are today at odds over whether Durrant still holds the above position.

The news follows a revelation made by Bops’ ex-fiancé, Shauna Chin who told the STAR that the entertainer was no longer being managed by Durrant. Chin was being interviewed by the STAR after news surfaced that she and Bop were headed for a re-union.

However, while answering questions regarding her and Bop’s apparent ‘makeup’ Chin let it slip that Bop and Durrant’s work relationship was on the rocks.

“He and Karl Durrant had a falling out and so I’m helping him to get a new manager so he can get back on his feet,” she said.

“Bop and I are not getting back together but I still care about him and want to see things work out for the best for him so I’m helping him out with some things.”

She went on to say that she will not be taking up the job as Bop’s new manager as she doesn’t want to complicate things between the two.

When questioned on the issue at hand, Bop did not get into details. He stated instead that whatever Chin said was the truth. “I am not signed to anyone innu so whatever Chin say a so it go,” he said.

When the STAR contacted Durrant however, he seemed unaware of the recent developments.

“I spoke to Bop this morning and he didn’t say anything to me about that,” he said while explaining that Bop was not officially signed to him as an artiste.

“I have 14 artistes that I officially represent. I did not sign Bop. He asked me to help him out when the whole Chin/padlock saga went down and I agreed. Right now, I’m no longer representing him in any way as far as business is concerned. I have nothing against him and wish him all the best in the future,” he added.