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Instagram Changes their Algorithm and What That Means for your Business

Instagram[1]Algorithms, algorithms, algorithms. Word on the street is that Instagram is shifting its content feed to ensure viewers see the content they’re really interested in. Other social media networks have made this switch; namely Facebook back in 2009 and last month Twitter changed its timeline to show tweets out of order instead of the reverse chronological (newest tweets on top). It seems now Instagram has ventured into this area.

Testing this new algorithm means instead of seeing posts in reverse chronological order, Instagram will place priority on the photos and videos it thinks you most want to view from the people you follow at the top of your feed. It doesn’t matter what time the post was originally shared. For entrepreneurs and small businesses currently leveraging social media to showcase their products and services, news of an algorithm change should not come as a shock. Instagram currently has more than 400 million users and is available to download on iOS, Android, and Windows.

So, what does this move by Instagram mean for you, your business and your brand and how do you prepare for these changes? I’m glad you asked.

  1. Analyze your best and worst performing content. Check out Union Metrics free Instagram tool and determine your most popular post, best performing hashtags, and your top fans.

  1. Create branded social media templates so that when people are scrolling through their timelines your post automatically catches the eye.

  1. Create engaging content with every picture or video post and be sure to use a CTA  (call to action)—ask your followers to tag their friends, repost your post, and to double tap to show some love.

  1. Pay to Play – It might be time to fork over the cash to get right in front of your target audience with Instagram ads. You can choose from a variety of advertisement types including video and carousel ads.

The bottom line for small business owners and entrepreneurs is to get not only creative but also become more meaningful with the types of content you’re sharing. Being overtly sales-y isn’t going to cut it anymore. The content you share via social media should be relatable, engaging, and less obtrusive than ever before.

Black Enterprise

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Chris Brown and Karrueche Tran In Bitter Feud On Instagram

Chris Brown and Karrueche Tran have reignited their breakup feud. Seems that stunt that Breezy pulled by mentioning Karrueche Tran’s name in his recent single “Back To Sleep (Remix)” did […]

The post Chris Brown and Karrueche Tran In Bitter Feud On Instagram appeared first on Urban Islandz.

Urban Islandz

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Social Media Success: 3 Simple Steps to Boost Global Customers via Instagram

ShushanaColeAllDolledUp[1]Sushana Cole, 31, has always loved beauty and the entrepreneurial bug bit her as a young child in Jamaica looking to empower herself financially and professionally.

As a Revlon-trained makeup artist, she knew she could supplement her craft with a business that actually offered her own products.

“I had a cosmetics store for about three years before I started and my customers always requested weird-colored lipsticks,” the owner of All Dolled Up Cosmetics says of what sparked the launch of her latest venture.

 

“I tried to buy wholesale a few places but to no avail, so I went ahead and did my research, and that’s how I came up with Lippies by Shana. It was so good that my customers started asking when I’m going to do face products, so I launched Face by Shana.”

Her liquid lipsticks are waterproof, a major draw for women in the hotter, more tropical climates, and her foundations cater to a range of skin tones. They are also packaged in the U.S. and cruelty-free.

With just $ 4,000 ($ 500,000 Jamaican dollars), she upgraded her Website, boosted her social media presence and used funds from her brick-and-mortar store to continue to invest in her online presence to make the beauty product lines popular. Her Instagram alone has grown from a couple hundred to now more than 24,000 followers in less than two years since she officially launched the lines, and those who used the products include Caribbean entertainment and music industry celebrities such as radio and TV host Khadine “Miss Kitty” Hylton, dancehall sensation Ce’Cile and fashionistas and beauty influencers stateside.

Here are three simple steps that took Cole from her Jamaica-based business from local to global, using Instagram:

1. Be consistent and post as frequently as your customer base consumes. Make sure you test your products yourself and you can attest to the greatness of whatever you offer to the market for yourself. Show this on your platforms. “I also make sure that I post at least once per day to stay relevant and remind my customers that I’m still around,” Cole says.

2. Be strategic with your posts by using curated hashtags, and create a schedule. Cole’s posts are strategic, with at least one per week about the actual product offers, she says, alternating between the lip line and the face line, and she posts all customers who use her branded hashtags such as #LippiesByShana or #FaceByShana.

“People can view how the lip color or foundation would look on certain skin tones and that could lead to me getting a new customer,” she adds. “It also shows my customers that I appreciate them,” and the hashtags can be shared to go viral.

3. Video is king, and people relate to interactive visuals very well. “I’ve definitely seen more customers since I started taking Instagram seriously, especially when I post how-to videos. They love those details!” Cole says. She’s also gotten the attention of media outlets and prospective partners because she’s using Instagram not just to post photos but to highlight her artistry via video and be a resource.

Black Enterprise