Chanel’s creative director, Karl Lagerfeld, made the announcement on Tuesday during the Chanel Fall/Winter 2016/2017 fashion show at Parish Fashion Week, Teen Vogue reported.
“Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador. I am honored,” Willow Smith said.
Willow Smith joins other brand ambassador for Chanel including Blake Lively, Kristen Stewart, and Lily Rose Depp.
“Sitting in the chairs and just watching the clothes walk by is so amazing because you get to see the soul that’s inside of them,” she added.
“I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world.”