Dancehall Expected To Reconnect Clarks With Jamaican “Cult” Consumers

Written by on June 2, 2021

A week after Clarks Originals unveiled its Clarks and Jamaica marketing documentary, The Gleaner newspaper has reported that all is not well with the British footwear company financially, resulting in it “launching its new Dancehall campaign aimed in part at reconnecting with Jamaican ‘cult’ consumers, as a way to […]

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